Prego branding
Logo designs and colour schemes, forming part of the branding guidelines
Image Credit: ©2024 Eddie Green
Branding was created with two variants of logo to anticipate all possible uses, and guidelines prepared. This was applied to site designs and a range of printed and manufactured products shown here.
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Prego - Cannon Street Store
Render showing counter and feature wall
Image Credit: ©2024 Eddie Green
The first of the shops to open, the Cannon Street store was designed in detail using 3D renders of all areas of the store both to make design decisions and to provide guidance to shopfitters.
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Prego - Chancery Lane Store
Exterior branding render
Image Credit: ©2024 Eddie Green
Prepared to accompany negotiations for the lease, visuals included proposals for layout and feasibility study for this very small shop front with additional seating facilities at the back.
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Prego packaging
Assorted cups
Image Credit: ©2024 Eddie Green
Prego required a selection of packaging. Working closely with the manufacturers, I created finished artwork and visuals for each product.
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Prego - Cicilian Avenue Store
Exterior render showing branding
Image Credit: ©2024 Eddie Green
Situated in the heart of the West End of London, this site has specific design restrictions, and visuals were created to show proposals to the premises managing agents.
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