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designer and developer
designer and developer

Prego

This large project is for a newly created chain of sandwich shops. The design work for Prego included the concept and name, corporate identity, packaging design and interior and exterior design for three premises.

Index

Prego Branding

Prego branding - Logo designs and colour schemes, forming part of the branding guidelines

Prego branding

Logo designs and colour schemes, forming part of the branding guidelines

Image Credit: ©2020 Eddie Green

Branding was created with two variants of logo to anticipate all possible uses, and guidelines prepared. This was applied to site designs and a range of printed and manufactured products shown here.

Prego Cannon Street Design

Prego - Cannon Street Store - Render showing counter and feature wall

Prego - Cannon Street Store

Render showing counter and feature wall

Image Credit: ©2020 Eddie Green

The first of the shops to open, the Cannon Street store was designed in detail using 3D renders of all areas of the store both to make design decisions and to provide guidance to shopfitters.

Prego Chancery Lane Design

Prego - Chancery Lane Store - Exterior branding render

Prego - Chancery Lane Store

Exterior branding render

Image Credit: ©2020 Eddie Green

Prepared to accompany negotiations for the lease, visuals included proposals for layout and feasibility study for this very small shop front with additional seating facilities at the back.

Prego Packaging Design

Prego packaging - Assorted cups

Prego packaging

Assorted cups

Image Credit: ©2020 Eddie Green

Prego required a selection of packaging. Working closely with the manufacturers, I created finished artwork and visuals for each product.

Prego Sicilian Avenue Design

Prego - Cicilian Avenue Store - Exterior render showing branding

Prego - Cicilian Avenue Store

Exterior render showing branding

Image Credit: ©2020 Eddie Green

Situated in the heart of the West End of London, this site has specific design restrictions, and visuals were created to show proposals to the premises managing agents.

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